J Balvin Introduces His New Album, ‘Vibras,’ and Talks About Latin Music Going Mainstream
He stopped by the SiriusXM studios in New York City to answer questions from fans in an exclusive Town Hall.
This year appears to be the tipping point for American audiences embracing Latin music, and one artist, in particular, has made it his mission to see Spanish-language songs enter mainstream culture: Colombian reggaeton artist J Balvin, whose billions of views on YouTube prove he’s already becoming a global superstar.
His new album, “Vibras,” is primed for mainstream infiltration with its smooth, danceable beats and memorable hooks. Ahead of the album’s release, Balvin stopped by the SiriusXM studios in New York City to answer questions from fans in a Town Hall hosted by style icon Mike “Upscale Vandal” Camargo on Caliente.
One thing Balvin made clear was that “Vibras” is an album geared toward a global audience.
“It’s an album made for the whole world,” Balvin said in Spanish. “I’m proud to be Latino, but creating Latin music just for Latinos doesn’t make sense. It’s an album made for everyone.”
The idea, he says, is for people around the world who don’t speak Spanish to get “carried away by its vibe.” Hence the album’s title, “Vibras.”
