Marketing Matters
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Steven Silverstein, CEO of Spirit Halloween, on the key drivers increasing the size of the Halloween Market
About This Clip
Steven Silverstein, CEO of Spirit Halloween, talks to Marketing Matters about trends in Halloween and the way it has evolved over the years to become more about parties and less about trick-or-treating.
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Steven Silverstein, CEO of Spirit Halloween, on the key drivers increasing the size of the Halloween Market
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